Corporate Practice
This is not a recession; it’s a code red total reset
This is not a recession; it's a code red total reset. Today every corporation in any market category has the opportunity, the responsibility and the fiduciary duty -during a narrowing time period- to strategically face three hard truths.
Posted on 26/3/10
Accusing company practices with a song!! Who can handle such crisis?
Show some patience to go through this fantastic case study, hear the songs, and think. It is a case study where marketing planning is unprepared to handle customer complaints (and relationship), and a citizen accuses the company with a singing campaign!! "United Breaks Guitars"... Beautiful and innovative use of social media. The power has shifted, let's weak up (all of us)!!
Posted on 24/3/10
Comms Directors stay up at night!
PRWeek and Brands2Life asked the country's top in-house professionals about their concerns and plans for the year ahead. The survey titled "Comms directors survey: What keeps comms bosses awake at night?" was analyzed recently and presented....
Posted on 10/3/10
Moral compass to steer corporations
A recent survey by Voices for Corporate Responsibility found that executives suspect other executives don't always comply with the law. Three out of four believe the credit crisis was due to wrongdoing by senior executives and management teams. No one is more aware of the dangers of unethical leadership than Peter Loescher, who was hired as CEO of Siemens in 2007 to clean up a global scandal that cost the company a record $1.34 billion in fines for paying bribes and kickbacks to secure contracts worldwide. In a telephone interview from Copenhagen, Loescher, 52, spoke with...
Posted on 2/3/10
The Authentic Enterprise is...
Leaders of 21st century enterprises face a rapidly changing context for global business and society. At stake is their ability to manage successfully their relationships with customers, investors, partners, employees and other key audiences and stakeholders.
Posted on 22/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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