CSR & Culture

Consollection found!

By random I got myself on consollection (Fb) where literally the history of games consoles is being presented (yes! I was always a great fan but not anymore with 3 kids in the house..!!!). Going through the list, we are being reminded of our first experience in the digital world and how amazed we stood back then in front of toy shops' windows...

Posted on 25/3/10

The key to solving the Energy crisis: a leaf?

Professor Nate Lewis (Chemistry Professor, CalTech) is working on a process to mimic photosynthesis and create a fuel that provides energy in a convenient form. Now, this is innovation! See it live at bigthink.com

Posted on 25/3/10

Themes to consider for youth marketing in 2010

International experience, analysis of awarded cases studies, and youth product segments' research have prompted marketers and communicators for main issues when devising a marcomms campaign addressed to Youth.

Posted on 19/3/10

We should all go bigthink(.com)

I have found an antidote for the routine web-based info we all search everyday and I strongly propose it to my digital friends..

Posted on 12/3/10

Don't we miss Optimism in Greece?

A campaign instigated by Manhattan designer Reed Seifer to distribute 14 million Metrocards emblazoned with the word "Optimism" to New York commuters kicked off in November 2009 under the MTA's Arts in Transit program. He's been an optimism promoter since the early ‘80s after an experience as a young boy with his father and a homeless man.

Posted on 22/2/10

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My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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