Brand & Retail practice

Coca cola's longest celebration: artistic design in web apps

Amazed by a design-oriented web app of Coca Cola , I thought of how long it has been that few companies invest ...in their comms' aesthetics... Don't you agree?

Posted on 17/6/10

Simple, emotional Idea for a country

No words for the simple campaign. Enjoy!

Posted on 7/4/10

Zappos.com: Powered by Real People campaign

Flash programmers, 3D directors, web designers are the resources pull that create over the web campaigns nowadays. But seeing the campaign of Zappos.com will help you appreciate the craftsmanship and polish some campaign Ideas have, as it happened in older days...

Posted on 29/3/10

PR Pros use Twitter to reinvigorate Brands

PR Pros use Twitter to reinvigorate Brands and engage in Conversation as reported on MediaShift

Posted on 18/3/10

Winning Consumers though the downturn

This Boston Consulting Group report in 2009 predicts what changes might affect consumer primacy over product choices and what companies should take into account when they will revisit their business and marketing planning. Winning Consumers though the downturn will not be an easy task...

Posted on 17/3/10

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My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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