If consumers is your Agency, it's time for a review

In more and more cases fan-generated ads trend seems to be uninspired, cynical and just downright bad. Is it a bad practice for brands to follow, or simply execution shows them awful? The debate is ‘on’…

Posted on 19/5/10

Think twice before axing Account Management

In downsizing move all around the world, or even more indicatively within the frenzy 'new-type' agency model the role is not even included, but at what cost to the Client? At what cost to the missing of the unique star qualities any account person can offer to the marketing communications, irrelevant the function?

Posted on 30/4/10

Social media marketing, White paper

For marketers who understand how to harness the power of social media marketing, suddenly there is an opportunity to connect and communicate with customers more widely and rapidly than ever before.

Posted on 7/4/10

Ad Age article: "Memo to Marketers: It's your fault if your shops flounder"

Great article and in particular, the recommendations for laying the foundation for your "agency house" were very thought provoking....

Posted on 29/3/10

R U for the new model?

Let's face it: The days of having a sole "manager" are changing in the business trenches. Today more and more Client organizations aim to make sure that the entire internal team and the whole set of their partners is armed with clear standards, solid strategy and good judgment to act as brand stewards. Regardless of whether you come from the PR, web/digital, or the advertising side there is growing evidence...

Posted on 26/3/10