Pitching
The future role of Account Management
In my agency years, whenever it was to hire a new person, we were engaged in an internal (irritating for me) ‘debate', about choosing one talent attribute over another. Do you want a great trainer of smaller teams, or a creative mega-genius? Do you want a brilliant strategist to guide Client's business, or a person with organizational and project management skills? I never wanted to choose like that, because if we are to reduce people to their component talents, we are thinking too narrowly.
Posted on 26/3/10
Amazed like a little child by Posterous
Yesterday I encountered in my digital journey the Posterous open platform to share everything with everyone from simple thought-feeling-Idea emails! Wow!! What is posterous? Posterous lets you post things online fast using email.
Posted on 18/3/10
News Media 2010: ‘Literally no way to make money selling news’
What now? Inside news companies, the most immediate
concern is
how much revenue lost in recession the industry will regain as the
economy improves. Whatever the answers, the future of news
ultimately
rests on more long-term concerns: What are the prospects for
alternative journalism organizations that are forming around the
country? Will traditional media adapt and innovate amid continuing
pressures to thin their ranks? The study reveals the US scene, but is a
huge-stimuli for Europe too...
Posted on 16/3/10
Pitching stories through online newsrooms
Pitching media stories online: it is not new, it becomes an imperative... News reporters, will intensify reportage based on online sources to save time and produce low-cost results. But what makes a great online newsroom? For starters, news! If you have plenty of compelling, relevant, timely, engaging, exclusive or otherwise sensational news to share with the media on a regular basis...
Posted on 15/3/10
Worry gives birth to Monsters
Worry about tomorrow's presentation; the rent; the future of XY profession; if your friend got annoyed about a delay of yours... we all worry too much I think and worrying is the worst consultant to live a healthy life and succeed in what you do for a living. Situations don't determine our feelings. Our responses to situations determine our feelings.
Posted on 23/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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