Leadership
When market forces cooperate...
Can you imagine three giants sitting by the fire, discussing their common ways? This is what Kraft, P&G, and General Mills did in the US: they sat down to discuss in a cooperative manner how to fend off Private labels
Posted on 20/2/10
What I learned from an old man I never met
Why we should all embody Leo Burnett's legendary passion for the communications industry? Because passion matters. Let me tell you why this is so important.
Posted on 20/2/10
Where Talent, People, Ideas meet...
Last week I was wondering what needs to be done for people, ideas, and talent to get together and exchange less ordinary subjects because obviously we need to open up our minds, at least as a ‘defence mechanism'. Then, I ran over the "Great cross-disciplinary conferences", which are ways to get stimulated in public or (better) events to fit a wealth of innovation into a plenary session. These silo-busting events are the kind of occasion that encourages lateral-brain connections and odd-lunch mates. Though many of the conferences this time around are closely tied to specific locations or institutions, they share the same fundamental mission - to provide a broadly curated experience for the curious.
Posted on 16/2/10
What Walt Disney can teach us about success?
Walt Disney was an innovator and a visionary. But he was also one of the most successful business leaders of his time. I found over the web published his eight principles that made Walt Disney one of the greatest icons of the 20th century.
Posted on 10/2/10
Manager or Leader?
Managers vs. Leaders: Managers are very cautious about delegating and letting people breathe and evolve. Leaders want to have subordinates who have far more expertise than they have, they want "the best there is". The debate associates managers with micro-environments and as business owners under continuous progress; and leaders as open-drivers of change and business results achievers. Is this the case?
Posted on 9/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
Get fuelled with Monthly Storytelling