CSR & Culture
Genesis Pharma "Lets knowledge fly"
To any company a used computer might possibly be a replaceable leased asset, but for those under-developed regions of Greece and the youth that fights for knowledge and personal evolution, giving a computer for free is a vivid tool and a great help.
Posted on 22/2/10
It's cultural: spend more time @ social media
The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we're already spending more time in social networks than we are in email. New studies are only fortifying these findings...
Posted on 21/2/10
CMOs can be Chief Responsibility Officers
It's a critical job to create and promote company's socially responsible agenda, culture building and behaviors. Who other than the Chief Marketing Officer until companies build their DNA around 'social capital'?
Posted on 21/2/10
5 Greenest companies 2009
Many companies talk about corporate social responsibility, but how many of them actually walk the walk and not just talk the talk? A few companies are proving that being environmentally friendly and profitable can go hand in hand, and those who have consistently tried to make an effort with often innovative green campaigns are (according to Environmental graffiti)...
Posted on 16/2/10
R U for the Power of Positivity?
"... happy people appear to choose meaningful personal and work-related goals, undertake activities that enable them to exercise their ‘signature strengths' and virtues, make meaningful progress towards the achievement of their goals, and embrace altruistic goals and activities."
Posted on 11/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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