CSR & Culture
PR and Ethics (PR firm's public issue)
Ethics and ROI in PR Firms: Why it's now critical to educate staff in ethical best practices for corporate, political and otherwise. Not only is the media and general public on the prowl for corporate missteps, misdeeds and miscreants, but activist 'investors' are increasingly pushing corporate social responsibility through proxy contests and the like, and socially responsible investing [SRI] in general is also on the rise. I followed Robert M. Burnside's arguments in a public debate I have found on the Council of PR Firms website.
Posted on 10/2/10
Generation gap? No more!
Motorola Survey revealed shift in media consumption habits across generations. Connectivity and access to personal content transcends generations in North America. The purpose of the study was to explore how different generations engage through technology products and services with family, friends and colleagues (interviewers questioned a survey sample of 1,000 Americans ranging from 16-64 years old, segmented in Millennials, GenX'ers and Baby Boomers).
Posted on 9/2/10
Manage your energy, not your time
Time is a finite resource, but energy can be systematically expanded and renewed as studies prove.
Posted on 7/2/10
Now this is really Green...
People all around the world currently experiment on Green policies and business programs...
Posted on 7/2/10
CSR will not suffer by crisis and turmoil
CSR will not suffer by crisis and turmoil, because it is the new market paradigm, that will respond actively towards the 'suspicion movement' of citizens-consumers...
Posted on 29/1/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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