Brand & Retail practice
True marketing designs new things
...to achieve top-line growth Chief Marketing Officers must design new businesses and service offers to regain ground in the next 10 difficult (highly competitive) years.
Posted on 22/2/10
Brands and we become Media
From Brian Solis via Mashable : why Brands (and we) are becoming media
Posted on 21/2/10
Game movies or Movie (PC) games?
The trend of entertainment and marketing convergence continues. Avatar
led the way to the coming marketing comms-oriented 'block busters'
which exploit at maximum every available technology and digital world's
channel. At least, is on the benefit of us, consumers / viewers /
gamers... Clash of Titans is the next step.
Posted on 20/2/10
The “must try harder” news for men
Some recent extensive BCG research showed how out of touch male managers and marketers are with women as consumers, and towards the influence of “the female economy”.
Posted on 20/2/10
Simple Ideas great to watch
I always respected great and above all simple campaign Ideas. in every communication piece I try to see with the use of 'rewind' technique the insight, the creative storytelling and how the creators were stimulated. It is a game of mine, that leads to learning....enough said; watch the simple great Ideas
Posted on 20/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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