Brand & Retail practice
Running man, nice Idea
I have worked in my past for VISA International account and I know from first hand that it is an open, creative, disruptive brand when it comes to communications. It's latest campaign for exploiting the World Cup equity proves that...
Posted on 18/2/10
Functional and cheap is the trend?
Trendwatching reports that the big trend is towards cheap and highly functional brand propositions. These products have a really competitive offer for consumers and stay tuned (relevant) with current markets and personal income barriers situation.
Posted on 11/2/10
Five principles brands should embrace
Most of the marketing rules we lived by just five years ago are practically obsolete. At least as I have seen in practice...
Posted on 7/2/10
'Pesi" means Pepsi?
WOW! Brands can be bold and caring, all in one... Pepsi Cola's intriguing insight from Latin America was that many native Spanish speakers can pronounce the name more easily phonetically, without that pesky second "P". The brand team found an impactful way to tackle the issue, putting world-known soccer star Fernardo Torres getting fed up with the Director, whenever he was correcting the way the star says "Pesi" on camera.
Posted on 5/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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