Brand & Retail practice
Τhings to avoid when launch fighter brands
Fighter brands have a discouraging history of failed communication campaigns that inflicted little damage on targeted competitors and resulted, instead, in significant collateral losses for the company that launched them.
Posted on 29/1/10
Invest in branding!
Is branding effort an asset or an expense? Many marketers might question this in next couple of years...
Posted on 29/1/10
Who would expect t-shirts for learning?!
Some people in business often conceptualize and create new hypes to follow! What if the new smart Idea was about T-shirts that makes us learn something everyday? Would it be a shopping fad or an expression and communication mechanic for all of us? I like such small and playful innovations...
Posted on 21/1/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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