PR, Marcoms & Digital

How Fortune 100 leverage social media

I found interesting to share as teaching the "How Fortune 100 Companies Are Leveraging Social Media" by Ken Burbary (bio) is leading the Digital Strategy & Social Media practice at Ernst & Young

Posted on 18/3/10

Heineken activation case study

At Vimeo you can see an Italian activation program that Heineken run. Smart PR concept and excellent execution...

Posted on 18/3/10

Unlocking potential (in and for PR)

An older IPR research publication (2003 - imagine we call it old!) reminded me the importance PR role has (or should have) in modern business and strategy making. The Report shows clearly

Posted on 13/3/10

Social media: Learn & earn

With so many digital marketers using social networks and online applications to gather information, it made a lot of sense for Microsoft to invest in providing the very best insight into products and services via the web...

Posted on 8/3/10

Most innovative viral ads in 2009

I was reading Josh Warner's points -President and founder of Feed Company- who promotes and distributes brand (viral) videos, including campaigns such as Levi’s “Backflip,” Ray-Ban’s “Catch” and Activision’s “Bike Hero.” In three years, Feed has seeded more than 100 videos across the social web....

Posted on 8/3/10

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My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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