PR, Marcoms & Digital
We need to figure out the next way to talk to consumers
Ad Age was in San Francisco this week to cover the 4A's leadership and media conference, dubbed "Transformation 2010." And many of the execs who took the stage at the annual confab touched on all matter of transformation - of media, of marketing and of the industry as a whole. In these three video clips from the conference, we highlight part of the talks that hopefully shed light on some of the challenges ahead facing media companies and communication agencies and the marketers that rely on them to reach consumers.
Posted on 7/3/10
Cute (Balance) Ideas everyday!
One film a day will be released every day for a whole year. WOW! Cute Idea, campaignable experience and loyalty builder, all in one!
Posted on 3/3/10
...or we'll find someone who can!
...modern marketers are putting their money where there mouth is and, as a result, giving their agencies what amounts to a thinly veiled, but no less justifiable ultimatum: bring us THE Idea, show us results, the analytics to support them, and develop the creative in a cost effective way, or we'll find someone who can.
Posted on 3/3/10
Time for Brands to adopt comprehensive social media strategy
Your marketing team has launched a Facebook page. Weekly reports reveal what customers are saying about you across the social Web. Even your customer service group reaches out via twitter to troubled customers. You’re “doing” social media, right? Are you sure?
Posted on 2/3/10
Simple agency words, so hard to follow
Days ago we disagreed with a colleague on how to run an agency. This post is dedicated to the debate whether agency needs energy, passion, discipline under mental leadership or not. Depends with the type of agency, business and people-winners you wish to have.
Posted on 24/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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