Gaga, oooh la la: the Lady-social climber

Lady Gaga, with her army of nearly 2.8 million Twitter followers and more than 5.2 million Facebook fans, can move any product. Since fall 2008, her digital-single sales have exceeded 20 million and her album sales hit 8 million, all at a time when no one under the age of 60 buys CDs anymore. Now, as Ad Age reports she's being courted by marketers to do the same for their products.

Posted on 22/2/10

New breed of communication agencies

Marketers are trapped in the old marketing world, and audiences are broken down in small groups, so in practical terms the best agencies will either help create or at least manage customer and stakeholder communities for their Clients. With the digital expansion, they can also create...

Posted on 21/2/10

Thank God, we have recession

I think this is the best thing that has happened to industry in decades. It will force us all to innovate, reinvent ourselves, think more strategically, and expect the unexpected. Most importantly, the crisis will bring a level strategic maturity that has been desperately missing from...

Posted on 21/2/10

Earned, Paid, Owned Media

In media, there are several channels that populate and shape perception - earned, paid, and owned media. Each requires a dedicated management system that actively creates monitors and stimulates strategic movement. Recently, Sean Corcoran, an analyst at Forrester Research, published...

Posted on 21/2/10

Future of News: new model for journalism

"Newspapers should aid the community in achieving the dreams of its people."
Jim Hoolihan, President and CEO of Blandin Foundation

"We are attracting America by reflecting America."
Laura Walker, President and CEO of WNYC

Posted on 21/2/10