PR, Marcoms & Digital
Landscape of International Social Networking
Brian Solis is globally recognized as one of most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world's leading business and marketing online resources. Following his posts, I decided to share that I regard as important for all of us who are 'pupils in the new digital world'...
Posted on 10/2/10
Superbowl ads 2010
Every year Super Bowl ads the globally known institution are to be the 'state of the art' films. The latest ones are full of fun, high production values, and Idea led (not executions). Overall judging these ads, I like seeing how they "imply" the main competitive proposition. Mind you most of them are 60 min. ad above. Personally I liked the Google ad, the Bridgestone's Whale tale ad, the Green policy ad. See more on youtube section "Super Bowl ads".
Posted on 9/2/10
What you do with Impressions matters!
Any feature-rich media campaign today is adapted in 10 different sizes; networks develop and targeting tools are there; especially planning tools marry contextual placement and audience data; technology and services to deliver web campaigns at scale are being streamlined and economized. This is progress!
Posted on 9/2/10
In social media professionally or personally?
If you ask me whether -within the web- the boundaries between "personal" and "professional" are clear, the answer is a big No! The limit has blurred and it may have gone forever. Audiences addressed through TV were passive recipients of the message, unless it was disruptive / humorous / relevant. Audience sub-groups today approached and communicated over the web, create instantly their own ‘filtered' communities and any comment made online is open to scrutiny from any perspective.
Posted on 8/2/10
Storytelling moves people
A challenging 'virtual' discussion with Hollywood screen writer and coach Robert McKee would be my ideal dream, since I have studied his materials a lot. I believe you should read the attached HBR piece, if you are employed or thinking as a communicator. Masterpiece is an exaggeration, but stimulating it is!!
Posted on 4/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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