PR, Marcoms & Digital

Social media engagement

Twitter surpasses facebook in marketing campaigns of well established brands as a recent study shows! Amazing. What's next guys in this media landscape metamorphosis? I don't know, let's see...

Posted on 30/1/10

If Clients do not pursue creativity and 'dialogue'

Everyone can be left with a bad taste in the mouth...even if the communication activity comes from refreshing Coca Cola. See and judge a viral film created by the client.

Posted on 29/1/10

Behind the Sony Recycle Jeans

Creativity online presented this excellent case study of Sony, a paradigm in my humble view for multi-disciplined agencies. Enjoy!

Posted on 29/1/10

Google exec: we're here to help newspapers

Hal Varian Says Devices Such as IPad Are Good, but News Orgs Need to Serve Their Audiences Better

Posted on 29/1/10

Why most digital ads still fail to work

Creative efforts often don't suit digital, or neglect research

Posted on 29/1/10

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My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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