Pitching
Let's optimize our Creative potential
Yesterday I had a chat with a colleague and she insisted for some
project that "it's not our job according to contractual obligations". I
got furious, but got away and I was sadly reminded of an older agency
network speech I gave for how to optimize creative potential. I
thought that my colleague was not ready to hear, she is
not ready to optimize creative potential. But above all creative
potential is the only thing Communicators must have....
Posted on 22/2/10
Questions Client and Agency must ask in pitch
RFI's usually are so typical, and within pitching you need to ask for the truth from Client's and Agency's side. But on the other hand, if we put ourselves in their shows to ask the (possibly) good questions, what would they be?!
Posted on 7/2/10
Pricing, the new quality of the next 10 years
...within the next 10 years the new market driver and perceived quality will be the pricing perception.
Posted on 7/2/10
Giving modernity to old patterns
I need to share a small example of how brand and company rejuvenation plans can be successful and engaging to renew customer engagement and attention.
Posted on 7/2/10
Do you dare to loose a Client?
Who dares to loose a Client in business? Here are some learning points to meet if you need to keep your Client...satisfied.
Posted on 7/2/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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