Pitching
Big, costly and slow is not what Clients look for
Do Clients are for 'big and safe' communication agencies, or for the 'small-creative-leniently organized' shops?
Posted on 7/2/10
Who can make you change work?
Within days of turmoil people change professional routes, or at least wish for. This can be attributed to the global trend movement "escaping old career work-model", or to the desire to meet a better quality of life. OK, people might change work. But how can a brand through advertising affinity and relevance ...finally lead people to consider 'tough' work path decisions and make them feel ...like they must "act right now"?
Check how careerbuilder did it!
Posted on 4/2/10
Where is the direction?
Everything is changing, but not everyone recognizes direction. While many declare “Advertising is dead”, "PR is dead" and self-proclaimed social media experts are ubiquitous, in truth, the landscape is far more complex.
Posted on 30/1/10
Follow your nose
Can marketing thinking and creative innovation both be integrated with sensuality into real life products?
Posted on 29/1/10
My role is to make every communication count...
There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.
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