How Fortune 100 leverage social media

I found interesting to share as teaching the "How Fortune 100 Companies Are Leveraging Social Media" by Ken Burbary (bio) is leading the Digital Strategy & Social Media practice at Ernst & Young, a global leader in assurance, tax, transaction, advisory services and strategic growth markets. He is charged with working with global brands across a variety of industries such as automotive, consumer products, media & entertainment, biotech, pharmaceutical, retail, technology and telecommunications to help them achieve their digital marketing and communications objectives. He shares his thoughts and interesting discoveries from across the social web at this posterous site. He also explores these topics in further detail on his blog. Ken can be reached via email at ken@burbary.com

My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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