Answer the question of the week!

This week, I saw that Brian Solis is participating in "The Question of the Week" series hosted by Nokia's IdeasProject (each week, Nokia partners with industry thinkers to spark productive conversations and generate promising ideas). On June 6th, this Sunday, Nokia and Brian Solis will select the best response and as a way of saying thank you, Nokia will send a new phone to the winner.

This conversation is important and one that faces almost every business today. And as a result, the answers that I hope surface will help all organizations win. So here's the question, "Social Technologies are changing companies from the outside in and from the bottom up. What is the best way for organizations to respond?"

What ONE idea would you introduce? What is the single most important thing a leader or champion can do to affect change in a way that assumes leadership? Brian Solis invites us to respond here: http://bit.ly/dr1KW4

So what kind of Ideas do we have people?

My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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