Coca cola's longest celebration: artistic design in web apps

Amazed by a design-oriented web app of Coca Cola , I thought of how long it has been that few companies invest ...in their comms' aesthetics...

In today's world, in today's recession it is of vital importance for brands to 'invest' in the visual corporate and brand language ...raising message recipient's appreciation, recall, and recognition. The stimulus-example of Coca Cola longest celebration is just one among the few. But it worries me a lot, that brand owners are worried mainly with promo offers -in Greece- and have completely forgotten the need to upscale communication and relationships' 'bridge' with consumers... creating the simple feeling "I like that".

What's your feeling?

My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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