Branding development experience

As of 1988 I have worked for the communication plans of more than 270 corporations and brands in 48 different market categories, developing insightful strategic response campaigns to business and communication issues in Greece and Southeastern Europe.

In Branding development projects (Brand positioning, Desicion Matrix, Naming & Creative development, use of ad-hoc research, creative designs and productions) I worked for:

Olympic Games
VISA INTERNATIONAL (2004 Olympic presence plan)
Banking & Finance
CYPRUS VISA
EGNATIA BANK - editions
HSBC Premier - identity
BARCLAYCARD - cards
HSBC Gold Visa
ERGOCARD
Automotive
RENAULT FORMULA1
LANDROVER - retail design
MG-ROVER - house style
PORSCHE - direct marketing
ELPA RALLYE ACROPOLIS
Aluminium
EUROPA
ALMACO - exhibitions
Education
DEREE COLLEGE
KAPATOU
ALBA
AHDONOPOULOU SCHOOLS
Retail stores (appliances / DYI)
ELEPHANT - retail design
CLUB ELECTRIC - new logo
PRAKTIKER
Retail stores (auto dealers)
RELEX
LANDROVER CENTERS
MAZDA DEALERS - instore
ALMAN COLLECTION - new logo, exhibition
Restaurants
SAN MARZANO
PANTELI
Food (pasta, oil, margarine etc)
AGRINO - line packaging
MELISSA - line packaging
PRIMO GUSTO Logo - line packaging
PRIMO GUSTO TOMATINI - packaging
HELLMANS - packaging
BECEL PROAKTIV - packaging
VITAM - repackaging
FARMA MITSOPOULOS - logo and packaging
IVI - rebranding
LUX - packaging
KALAPOTHERIS - line packaging
KAZINO - logo
Transportation
ATHENS METRO - visual applications
Alcoholic
OUZO 12 - logo
VIKOS - logo
Body, Sun & baby care productsJ&J SUNCARE - packaging
BADEDAS - new logo, line packaging
INCO - new logo, brand manual
FISSAN - line repackaging
INCO - logo retouche
House care products

SKIP - adapting range packs
VIVECHROM - line packaging
VELCHRO

Mobile & Fixed
OTE ConnX - packaging
OTE 13, 11888 - new logos
Entertainment
 		CLUB HOTEL CASINO LOUTRAKI - instore
Computer
PC SYSTEMS
QA e-LEARNING
Consumer Electronics
SONY HELLAS - brand manuals
DELONGHI
SANYO
SHARP
Retail (apparel)
MARKS & SPENCER - instore design
CAMOMILLA - (shopping bags, logo retouche)
ANNA RISKA - (editions, catalogue)
MEGA OUTLET - (logo, house-style)
Tobacco products
SILK CUT - brand line/new products
WINSTON - change of pack design
PRINCE - line packaging
Dishwasher (liquid)
CALGONIT - logo retouche, new packs adaptation
Pet food
EUKANUBA - packaging
ZOOFILIA - new logo
CARE 2in1 - new logo

My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

Web Design by eProductions

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