Brand & Retail communications experience

As of 1988 I have worked for the communication plans of more than 270 corporations and brands in 48 different market categories, developing insightful strategic response campaigns to business and communication issues in Greece and Southeastern Europe.

In Brand communications (Advertising, consumer promotions, loyalty & brand activation mechanisms, events and Brand PR) I have worked for the integrated plans of:

Banking & Finance
VISA INTERNATIONAL
BARCLAYCARD
NATIONAL BANK OF GREECE
EMPORIKI BANK
HSBC
ASPIS BANK
EMPORIKI BANK
Business editionsMARKETING EXPO conference
BOUSSIAS
Insurance ServicesAGROTIKI
INTERAMERICAN
Transportation
ATHENS METRO
INGO
Auto CHRYSLER JEEP
RENAULT
MAZDA
HARLEY DAVIDSON
MG-ROVER
SKODA
LANDROVER
PORSCHE
Auto services / Clubs
KTEO HELLAS
ELPA
Auto dealers
STAKOR
MAZDA DEALERS
ALMAN COLLECTION
RELEX  
Education
ALBA
AMERICAN COLLEGE OF GREECE / DEREE
KAPATOU FOREIGN LANGUAGES
AHDONOPOULOU
Coffee
BRAVO
GOLD BLEND
COFFEEWAY  
Food / Retail / Restos
ALDI
PANDELI
CELLIER
SAN MARZANO
VENETIS
LIDL
GREEN FARM
Food (pasta & sauces)
AGRINO
MELISSA
PRIMO GUSTO
VLAXA
PG TOMATINI
HELLMANS
KNORR
Food (oil & margarine)
BECEL PROAKTIV
VITAM
NEA FYTINI  
Bakery & confectionary
KARAMOLEGKOS BAKERY
FERRO
GENERAL MILLS HELLAS
ELITE TOASTS
PAPADOPOULOU BISQUITS
NESQUICK
CRUNCH
KAZINO
KALAPOTHERIS
NESTLE BACI
Ice creams
ALGIDA
DODONI
Carbonated soft drinks & juices
IVI
PEPSI
LUX  
Sweet & savoury snacks & candy
ADAMS
KALAPOTHERIS
CRUNCH
KAZINO
CADBURY
MELISSOKOMIKI ATTIKI
Electric appl. & Consumer electronics
AEG
ELECTROLUX
GENERAL ELECTRIC
ZANUSSI
LG (European campaign)
SONY WALKMAN
SONY NEW WEGA
PLAYSTATION
Mobile
SONY ERICSSON European campaign
SAMSUNG mobilefun
ALCATEL
Computer
PC-SYSTEMS
EPSON
HP
QA E-LEARNING  
Internet & Telephony
CONN-X, CONN-X@WORK
OTE 134, 11888
OTE KATEKSOXIN
LANNET
ORANGE propositions & Feasibility study for Greece
CYTA
Websites / Portals
E-LEARNING
SILCIO.GR
MITSOPOULOS.GR
ZUPER.GR
OTE.GR
OTESHOP.GR
CONN-X
SILK CUT
BARCLAYCARD promo microsite
Digital
CONN-X
ERT
Apparel / Retail
MARKS & SPENCER
LETO
CAMOMILLA
ANNA RISKA
H&M
DIESEL
MEGA OUTLET
Aluminium
EXALCO
ALUMIL
ALMACO
Retail stores (appliances / DYI) KORASIDES GROUP
VIDEO 7
ELEPHANT
CLUB ELECTRIC
PRAKTIKER
Personal care
AIM
REXONA
ULTREX
KLEENEX
AXE
TIMOTEI
BRUT
FREZYDERM
Woman care & suncare
OB
CAREFREE
BRAUN
JOHNSON & JOHNSON
APPIVITA
Shower gels
AXE
SANEX
JOHNSON & JOHNSON BABY
BADEDAS
INCO
PIRATES OF CARIBBEAN
PRODERM
FISSAN
Cartoon & Toys
DISNEY
SIMBA
ARIELE
POWER RANGERS
IMAGINARIUM
OTC / Pharma
RONAL
CEBION
FLAMISPRAY
LYSOPAINE
House care / Detergents & Dish washer Liquids   SKIP
SUN
QUANTO
KLINEX
DOSIA
ARIE
CALGON
CALGONIT
Credit / Debit cards
VISA INTERNATIONAL (European campaig
BARCLAYCARD INTERNATIONAL
HSBC GOLD
Spirits
HEINEKEN promotions
ABSOLUT VODKA
CAMPARI
MOET & CHANDON
DOM PERIGNON
OUZO 12
MOET & CHANDON
PLYMOUTH GIN
DEWARS 12 European campaign
GRANT'S
BUD BEER
LEVEL VODKA
Tobacco
SILK CUT
PREMIUM
BENSON & HEDGES
WINSTON
CAMEL
PRINCE
PRESIDENT 25's
ASSOS INTERNATIONAL

My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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