Gold New York award 2005

Campaign: "Launching Primo Gusto tomatini"

Title: "Community"

Award category: Best film

Agency: Adel Saatchi & Saatchi

This is one my best briefs, awarded in New York 2005 creative festival with Gold award. The commercial was also nominated "Best of Advertisements, Film category" in ASTRID Festival 2005 and in Ermis awards. The campaign was adapted in a variety of media vehicles and consumer events, while the Idea remains simple: community of men share a common behavior, when it comes to tasting delicious tomato sauce ("feel burn to taste it"). But affinity and relevance was created also for the housewife, who is the gatekeeper. But we approached the core audience through a disruptive execution, which took the strategic Idea further...

My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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