Brand & Corporate success Case studies

	CSR integrated (cause-related) communication program
	Client:	Unilever Hellas
	Brand:	Klinex 50 years anniversary
	Project:	To celebrate 50 years anniversary and to capitalize on the Greekness and caring elements of the brand essence, the cause-related program was financial support to "Hamogelo tou Paidiou" NGO (for the homeless children ship "Hippocrates") through direct support, point of purchase donations and large PR program support to exploit the issue on brand's benefit.
	Results:	According to research measurement; sales attributed to the activity; and publicity measurements the campaign was a huge success

	Brand affinity in youth audiences
	Client:	Amvyx Importers
	Brand:	Absolut Vodka
	Project:	Increase familiarization with young audiences and create a campaign Idea that will increase affinity and usage with 18-24 years old. The campaign was enhanced by a series of pop-artists events who decorated the icon bottle, night promos, and the release of a music CD by a well-known DJ.
	Results:	Brand awareness increased by 25% in target segment and usage claimed by +17%

	15.000 new sales with a smart promo mechanic, niche-targeted
	Client:	Barclaycard
	Brand:	International card
	Project:	The brand accepted our proposal to create an extension named "International card (for Greeks)" and it was promoted through Athens international airport only with a selective incentive to premium, middle-upper business travelers. So simple, so successful
	Results:	15.000 new card owners

	Building corporate trust and manage stakeholders' expectations
	Client:	Hellenic Petroleum
	Brand:	Local communities CSR plan
	Project:	Usually companies run CSR activities to meliorate image attributes or associate with a cause. In this case the company reached middle-income, schools, large families, disabled audiences to contribute socially, by product / financial / sponsor equities and raise support mechanisms for these local stakeholder groups
	Results:	Publicity results, positive attitude measurement in research,Bronze Ermis PR 2009

My role is to make every communication count...

There is always a Client, so we have to listen and research client's issues. There is always a need for valuable Ideas. There will always be the need for a unique mix of strategic experience, conceptual creativity talent, campaign management, and use of holistic media. This is my arena.

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